Module 1: Bussiness plan

Title of the topic: Market analysis (macro and micro environment)
No. Title of the resource Type Language Learning/training/ evaluation  activities suggested Access URL / download
1. 1.Cum facem analiza pietei?(How to do market analysis?)
2.Ce trebuie sa includa analizapietei? (What should include market analysis?)
3.Informatii desprepiatatinta.
(Information about the target market)
4.Marimea pieteitinta(The size of the target market)
5.Sursele de informatiiutilizate.(The sources of information used)
6.Cota de piatape care o puteticastiga(Market share that you can win)
7.Strategia de pretsiadaosurilepracticate.(Pricing strategy and additions practiced)
8.Analiza competitiei
(Competitor Analysis)
website RO Individual learning
http://www.plandeafacere.ro/ cum-sa/cum-sa-scrii-un-plan-de-afacere/cum-facem-analiza-pietei/
2. Stabilirea pietei tinta-
(Establishing your target market)
Sectiunea de analiza a pietei, dinplanul de afaceri online, demonstreazafaptulca va cunoasteti cu adevaratclientii — cine sunt ei, ce caracteristiciau, si de ce autendinta sa cumpere de la dvs. (Section of market analysis , business plan online demonstrate that you truly know the customers – who they arewhat features were , and why they tend to buy from you)
Video RO Individual learning/group reflection https://www.youtube.com/watch?v=0nYE6ZLqIkg
3. Macro & Micro Marketing Planning & Strategies Website and apps EN Individual learning, co-creation http://smallbusiness.chron.com/macro-micro-marketing-planning-strategies-3239.html
4. Análise SWOT – short video about the concept and implementation of a SWOT analysis video PT Group reflection https://www.youtube.com/watch?v=7-6N4KqSLGI
5. What Is a SWOT Analysis – brief overview of what a SWOT Analysis is, and how to perform one. video EN Group reflection https://www.youtube.com/watch?v=4aFB9xrkdiU
6. Análise de Mercado – article regarding what is and to how to perform a Market analysis PDF file PT Individual learning http://www.josedornelas.com.br/wp-content/uploads/2014/02/Artigos-de-PN-Como-Fazer-An%C3%A1lise-de-Mercado.pdf
7. Como hacer un estudio de mercado – How to develop a market analysis Website ES Learning http://www.emprendedores.es/crear-una-empresa/como-hacer-un-estudio-de-mercado
8. Haz un Analisis del mercadoen 6 pasos – How to make a market analysis in 6 steps Video ES Case study https://www.youtube.com/watch?v=qz0hww6LzsY
9. Basic Competitive Strategies Pdf file EN Individuallearning www.magnusconsultants.com/pdf/porter_generic_strategies.pdf
10. Porter fiveforces Pdf file EN Individuallearning http://www.free-management-ebooks.com/dldebk-pdf/fme-five-forces-framework.pdf
11. Netfix case study 5 forces and swot Pdf file EN Study case/Group activities http://robertdaigle.com/wp-content/uploads/2014/01/BowenDaigleDionValentine_NetflixCaseStudy.pdf
12. Porter fiveforces siteweb EN Individuallearning http://www.tutor2u.net/business/reference/porters-model-of-industry-rivalry-five-forces
13. Value Chain Definition Pdf file EN Individuallearning http://www.fao.org/fileadmin/user_upload/fisheries/docs/ValueChain.pdf
14. Interview to Micheal Porter 5 forces video EN Individuallearning https://www.youtube.com/watch?v=mYF2_FBCvXw
15. Micheal Porter on Competitive Strategies video EN Individuallearning https://www.youtube.com/watch?v=vu-cFbTsY8U
16. Value Chain case study – Starbucks Video and siteweb EN Study case/Group activities http://www.investopedia.com/articles/investing/103114/starbucks-example-value-chain-model.asp
17. SWOT Analysis Pdf file EN Individual learning http://www.free-management-ebooks.com/dldebk-pdf/fme-swot-analysis.pdf
18. Pestel analysis Pdf file EN Individual learning http://www.free-management-ebooks.com/dldebk-pdf/fme-pestle-analysis.pdf
19. SWOT vs PEST analysis with template Pdf file EN Group Acivities https://riccentre.ca/wp-content/uploads/2012/01/Session-1-Takeaways-Guidlines.pdf
20. Toyota Strategies Analysis Pdf file EN Group Acivities http://scholar.harvard.edu/files/tnkomo/files/analysis_of_toyota.pdf
21. Marketing Strategies and Competitive Analysis Pdf file EN Individual learning http://www.abahe.co.uk/business-administration/Marketing-Strategy-and-Competitive-Analysis.pdf
22. Writing a marketing Plan Pdf file EN Individual learning http://csbweb01.uncw.edu/people/mallalieul/marketing%20plan.pdf
23. Example of marketing plan Pdf file EN Case Study/Group Activities Example of marketing plan
24. Marketing Mix atMcdonalds Pdf file EN Case Study/Group Activities http://www.mcdonalds.co.uk/content/dam/McDonaldsUK/People/Schools-and-students/mcd_marketing.pdf
25. PESTLE –Macro Environ mental Analysis
The important principle is identifying the key factors from the wider, uncontrollable external environment that might affect the organization under different categories for example political, economic etc. This is a useful tool for people to use when they are developing their business ideas which would form part of a business plan.
Web article EN Individual learning http://www.oxlearn.com/arg_Marketing-Resources-PESTLE—Macro-Environmental-Analysis_11_31
26. Marketing Environment – Macro
A good explanation about how macro marketing environment takes into account all factors that can influence an organisation, but are outside of their control.
Website EN Individual learning http://www.studiowide.co.uk/marketing-environment-macro/
27. Marketing Management – Micro Environment Analysis
The microenvironment involves changes that are obvious almost immediately, for this reason the organization analyses and monitors all the elements of microenvironment in order to adapt to rapid change and to stay competitive.
Online blog EN Individual learning http://sujai-marketing.blogspot.co.uk/2010/11/micro-environmental-analysis.html
28. Micro Environment and Stakeholders
This article discusses common micro environment factors.Furthermore the diagram shows the six stakeholders that are involved in the Micro Environment – Customers, Employees, Competitors, Media, Shareholders and Suppliers.
Web article EN Individual learning http://learnmarketing.net/microenvironment.htm