Module 1: Bussiness plan

Title of the topic: Business model and market strategy (positioning and target market)

No. Title of the resource Type Language Learning/training/ evaluation  activities suggested Access URL / download
1. Diferentele dintre un model de afacere si un plan de afacere

(The differences between a business model and a business plan)

website RO Individual learning http://www.plandeafacere.ro/cum-sa/cum-sa-scrii-un-plan-de-afacere/diferentele-dintre-un-model-de-afacere-si-un-plan-de-afacere/
2. Marketing Romania.ro-solutii inteligente pentru afacerea ta

(Marketing Romania.ro – Smart solutions for your business)

Apps RO Co -creations https://www.marketingromania.ro/?gclid=COLa3ImH2s0CFTMo0wodKCMCXQ
3. BPlans Starting a business made easy Apps EN Individual learning,


BPlans Starting a business
4. Calea de mijloc în razboiul reclamelor de pe internet

(The middle ground in Internet advertising war)

Ce se intampla in prezent cu reclameleprin internet?

(What happens in our days with INTERNET advertising?)

Video RO Individual learning/Group reflection https://www.dropbox.com/ow/msft/edit/home/EIBI/o6%20resources%20-%20%20%20all%20work%20in%20progress%20-%20not%20completed/Romania/OER_Module%201_Topic%203.docx?hpt_click_ts=1467640647412
5. Como elaborare stratégias de negócios – how to create business strategies and understand business plans Slide share PT Group reflection http://pt.slideshare.net/rborgheresi/como-elaborar-estratgias-de-negcios-pme-estadofaap-out12
6. e-Business: Estratégias e Modelos – case study of e-business models PDF file PT Case study https://run.unl.pt/bitstream/10362/2657/1/TEGI0245.pdf
7. Business Model Innovation Leadership: How Do SME’s Strategically

Lead Business Model Innovation?

PDF File EN Individual learning http://www.ccsenet.org/journal/index.php/ijbm/article/view/14537/12457
8. Estrategia para elaborar un modelo de negocio – Strategy to develop a business model PDF ES Training http://www.idi.es/docs/Model%20de%20negoci.pdf
9. Estrategias de marketing – Marketing strategies Website ES Learning http://www.crecenegocios.com/concepto-y-ejemplos-de-estrategias-de-marketing/
10. Estrategia de ventas – Video about Sales strategy Video ES Case study https://www.youtube.com/watch?v=lqCEQZb6DzA
11. Business model design Pdf file EN Individuallerning http://www.marsdd.com/wp-content/uploads/2012/12/Business-Model-Design-WorkbookGuide.pdf
12. Business model pattern siteweb EN Individuallerning/Group Activities https://www.haikudeck.com/business-model-patterns-business-presentation-ZE1zeVHxIk#slide13
13. Business model Canvas Osterwalder Video EN Individuallerning/Group Activities https://www.youtube.com/watch?v=RzkdJiax6Tw
14. Editable Canvas Pdf file EN Individualactivities https://methodkit.com/wp-content/uploads/files/business_model_canvas_poster.pdf
15. From business model to business plan Pdf file EN Individuallerning http://www.sbs.ox.ac.uk/sites/default/files/Entrepreneurship_Centre/Docs/diehl-nikolou.pdf
16. Business Plan Workbook Pdf file EN Group Activities https://www.capitalone.com/media/doc/financial-education/capone-business-plan-workbook-eng.pdf
17. Case study Business Plan Ariport Cafè Pdf file EN Group Activities http://www.accaglobal.com/content/dam/acca/global/business-finance/airport-cafe.pdf
18. Business Models, Business

Strategy and Innovation


The purpose of this article is to explain the significanceof business models and explore the

Connections they have with business strategy, innovation management, and economic theory.

The essence of a business model is in defining the manner by which the enterprise delivers value to customers, entices customers to pay for value, and converts those payments to profit.

Web article English Group Activities http://www.businessmodelcommunity.com/fs/Root/8jig8-businessmodelsbusinessstrategy.pdf
19. Strategy tools – Segmentation, Targeting and Positioning Model


the Segmentation, Targeting and Positioning (STP) Model*, an approach that you can use to identify your most valuable market segments, and then sell to these successfully with carefully targeted products and marketing.

Web article English Group Activities https://www.mindtools.com/pages/article/stp-model.htm


This section will look at the two core components of marketing:

Marketing Strategy: will be play fundamental role in delivering your organisation’s mission and overall strategic aims.

Once you have defined your marketing strategy, you willthen be able to develop a marketing plan – i.e. the objectives, budgets and tools that will be used to deliver the marketing strategy.

Website English Group Activities https://unltd.org.uk/portfolio/4-6-developing-your-marketing-strategy-and-marketing-plan/