LEARNING / TRAINING RESOURCES
Module 1: Bussiness plan
Title of the topic: Business model and market strategy (positioning and target market)
No. | Title of the resource | Type | Language | Learning/training/ evaluation activities suggested | Access URL / download |
1. | Diferentele dintre un model de afacere si un plan de afacere
(The differences between a business model and a business plan) |
website | RO | Individual learning | http://www.plandeafacere.ro/cum-sa/cum-sa-scrii-un-plan-de-afacere/diferentele-dintre-un-model-de-afacere-si-un-plan-de-afacere/ |
2. | Marketing Romania.ro-solutii inteligente pentru afacerea ta
(Marketing Romania.ro – Smart solutions for your business) |
Apps | RO | Co -creations | https://www.marketingromania.ro/?gclid=COLa3ImH2s0CFTMo0wodKCMCXQ |
3. | BPlans Starting a business made easy | Apps | EN | Individual learning,
Co-creation |
BPlans Starting a business |
4. | Calea de mijloc în razboiul reclamelor de pe internet
(The middle ground in Internet advertising war) Ce se intampla in prezent cu reclameleprin internet? (What happens in our days with INTERNET advertising?) |
Video | RO | Individual learning/Group reflection | https://www.dropbox.com/ow/msft/edit/home/EIBI/o6%20resources%20-%20%20%20all%20work%20in%20progress%20-%20not%20completed/Romania/OER_Module%201_Topic%203.docx?hpt_click_ts=1467640647412 |
5. | Como elaborare stratégias de negócios – how to create business strategies and understand business plans | Slide share | PT | Group reflection | http://pt.slideshare.net/rborgheresi/como-elaborar-estratgias-de-negcios-pme-estadofaap-out12 |
6. | e-Business: Estratégias e Modelos – case study of e-business models | PDF file | PT | Case study | https://run.unl.pt/bitstream/10362/2657/1/TEGI0245.pdf |
7. | Business Model Innovation Leadership: How Do SME’s Strategically
Lead Business Model Innovation? |
PDF File | EN | Individual learning | http://www.ccsenet.org/journal/index.php/ijbm/article/view/14537/12457 |
8. | Estrategia para elaborar un modelo de negocio – Strategy to develop a business model | ES | Training | http://www.idi.es/docs/Model%20de%20negoci.pdf | |
9. | Estrategias de marketing – Marketing strategies | Website | ES | Learning | http://www.crecenegocios.com/concepto-y-ejemplos-de-estrategias-de-marketing/ |
10. | Estrategia de ventas – Video about Sales strategy | Video | ES | Case study | https://www.youtube.com/watch?v=lqCEQZb6DzA |
11. | Business model design | Pdf file | EN | Individuallerning | http://www.marsdd.com/wp-content/uploads/2012/12/Business-Model-Design-WorkbookGuide.pdf |
12. | Business model pattern | siteweb | EN | Individuallerning/Group Activities | https://www.haikudeck.com/business-model-patterns-business-presentation-ZE1zeVHxIk#slide13 |
13. | Business model Canvas Osterwalder | Video | EN | Individuallerning/Group Activities | https://www.youtube.com/watch?v=RzkdJiax6Tw |
14. | Editable Canvas | Pdf file | EN | Individualactivities | https://methodkit.com/wp-content/uploads/files/business_model_canvas_poster.pdf |
15. | From business model to business plan | Pdf file | EN | Individuallerning | http://www.sbs.ox.ac.uk/sites/default/files/Entrepreneurship_Centre/Docs/diehl-nikolou.pdf |
16. | Business Plan Workbook | Pdf file | EN | Group Activities | https://www.capitalone.com/media/doc/financial-education/capone-business-plan-workbook-eng.pdf |
17. | Case study Business Plan Ariport Cafè | Pdf file | EN | Group Activities | http://www.accaglobal.com/content/dam/acca/global/business-finance/airport-cafe.pdf |
18. | Business Models, Business
Strategy and Innovation
The purpose of this article is to explain the significanceof business models and explore the Connections they have with business strategy, innovation management, and economic theory. The essence of a business model is in defining the manner by which the enterprise delivers value to customers, entices customers to pay for value, and converts those payments to profit. |
Web article | English | Group Activities | http://www.businessmodelcommunity.com/fs/Root/8jig8-businessmodelsbusinessstrategy.pdf |
19. | Strategy tools – Segmentation, Targeting and Positioning Model
the Segmentation, Targeting and Positioning (STP) Model*, an approach that you can use to identify your most valuable market segments, and then sell to these successfully with carefully targeted products and marketing. |
Web article | English | Group Activities | https://www.mindtools.com/pages/article/stp-model.htm |
20. | DEVELOPING YOUR MARKETING STRATEGY AND MARKETING PLAN
This section will look at the two core components of marketing: Marketing Strategy: will be play fundamental role in delivering your organisation’s mission and overall strategic aims. Once you have defined your marketing strategy, you willthen be able to develop a marketing plan – i.e. the objectives, budgets and tools that will be used to deliver the marketing strategy. |
Website | English | Group Activities | https://unltd.org.uk/portfolio/4-6-developing-your-marketing-strategy-and-marketing-plan/ |