LEARNING / TRAINING RESOURCES
Module 1: Bussiness plan
Title of the topic: Market analysis (macro and micro environment)
| No. | Title of the resource | Type | Language | Learning/training/ evaluation activities suggested | Access URL / download |
| 1. | 1.Cum facem analiza pietei?(How to do market analysis?) 2.Ce trebuie sa includa analizapietei? (What should include market analysis?) 3.Informatii desprepiatatinta. (Information about the target market) 4.Marimea pieteitinta(The size of the target market) 5.Sursele de informatiiutilizate.(The sources of information used) 6.Cota de piatape care o puteticastiga(Market share that you can win) 7.Strategia de pretsiadaosurilepracticate.(Pricing strategy and additions practiced) 8.Analiza competitiei (Competitor Analysis) |
website | RO | Individual learning Co-creation |
http://www.plandeafacere.ro/ cum-sa/cum-sa-scrii-un-plan-de-afacere/cum-facem-analiza-pietei/ |
| 2. | Stabilirea pietei tinta- (Establishing your target market) Sectiunea de analiza a pietei, dinplanul de afaceri online, demonstreazafaptulca va cunoasteti cu adevaratclientii — cine sunt ei, ce caracteristiciau, si de ce autendinta sa cumpere de la dvs. (Section of market analysis , business plan online demonstrate that you truly know the customers – who they arewhat features were , and why they tend to buy from you) |
Video | RO | Individual learning/group reflection | https://www.youtube.com/watch?v=0nYE6ZLqIkg |
| 3. | Macro & Micro Marketing Planning & Strategies | Website and apps | EN | Individual learning, co-creation | http://smallbusiness.chron.com/macro-micro-marketing-planning-strategies-3239.html |
| 4. | Análise SWOT – short video about the concept and implementation of a SWOT analysis | video | PT | Group reflection | https://www.youtube.com/watch?v=7-6N4KqSLGI |
| 5. | What Is a SWOT Analysis – brief overview of what a SWOT Analysis is, and how to perform one. | video | EN | Group reflection | https://www.youtube.com/watch?v=4aFB9xrkdiU |
| 6. | Análise de Mercado – article regarding what is and to how to perform a Market analysis | PDF file | PT | Individual learning | http://www.josedornelas.com.br/wp-content/uploads/2014/02/Artigos-de-PN-Como-Fazer-An%C3%A1lise-de-Mercado.pdf |
| 7. | Como hacer un estudio de mercado – How to develop a market analysis | Website | ES | Learning | http://www.emprendedores.es/crear-una-empresa/como-hacer-un-estudio-de-mercado |
| 8. | Haz un Analisis del mercadoen 6 pasos – How to make a market analysis in 6 steps | Video | ES | Case study | https://www.youtube.com/watch?v=qz0hww6LzsY |
| 9. | Basic Competitive Strategies | Pdf file | EN | Individuallearning | www.magnusconsultants.com/pdf/porter_generic_strategies.pdf |
| 10. | Porter fiveforces | Pdf file | EN | Individuallearning | http://www.free-management-ebooks.com/dldebk-pdf/fme-five-forces-framework.pdf |
| 11. | Netfix case study 5 forces and swot | Pdf file | EN | Study case/Group activities | http://robertdaigle.com/wp-content/uploads/2014/01/BowenDaigleDionValentine_NetflixCaseStudy.pdf |
| 12. | Porter fiveforces | siteweb | EN | Individuallearning | http://www.tutor2u.net/business/reference/porters-model-of-industry-rivalry-five-forces |
| 13. | Value Chain Definition | Pdf file | EN | Individuallearning | http://www.fao.org/fileadmin/user_upload/fisheries/docs/ValueChain.pdf |
| 14. | Interview to Micheal Porter 5 forces | video | EN | Individuallearning | https://www.youtube.com/watch?v=mYF2_FBCvXw |
| 15. | Micheal Porter on Competitive Strategies | video | EN | Individuallearning | https://www.youtube.com/watch?v=vu-cFbTsY8U |
| 16. | Value Chain case study – Starbucks | Video and siteweb | EN | Study case/Group activities | http://www.investopedia.com/articles/investing/103114/starbucks-example-value-chain-model.asp |
| 17. | SWOT Analysis | Pdf file | EN | Individual learning | http://www.free-management-ebooks.com/dldebk-pdf/fme-swot-analysis.pdf |
| 18. | Pestel analysis | Pdf file | EN | Individual learning | http://www.free-management-ebooks.com/dldebk-pdf/fme-pestle-analysis.pdf |
| 19. | SWOT vs PEST analysis with template | Pdf file | EN | Group Acivities | https://riccentre.ca/wp-content/uploads/2012/01/Session-1-Takeaways-Guidlines.pdf |
| 20. | Toyota Strategies Analysis | Pdf file | EN | Group Acivities | http://scholar.harvard.edu/files/tnkomo/files/analysis_of_toyota.pdf |
| 21. | Marketing Strategies and Competitive Analysis | Pdf file | EN | Individual learning | http://www.abahe.co.uk/business-administration/Marketing-Strategy-and-Competitive-Analysis.pdf |
| 22. | Writing a marketing Plan | Pdf file | EN | Individual learning | http://csbweb01.uncw.edu/people/mallalieul/marketing%20plan.pdf |
| 23. | Example of marketing plan | Pdf file | EN | Case Study/Group Activities | Example of marketing plan |
| 24. | Marketing Mix atMcdonalds | Pdf file | EN | Case Study/Group Activities | http://www.mcdonalds.co.uk/content/dam/McDonaldsUK/People/Schools-and-students/mcd_marketing.pdf |
| 25. | PESTLE –Macro Environ mental Analysis The important principle is identifying the key factors from the wider, uncontrollable external environment that might affect the organization under different categories for example political, economic etc. This is a useful tool for people to use when they are developing their business ideas which would form part of a business plan. |
Web article | EN | Individual learning | http://www.oxlearn.com/arg_Marketing-Resources-PESTLE—Macro-Environmental-Analysis_11_31 |
| 26. | Marketing Environment – Macro A good explanation about how macro marketing environment takes into account all factors that can influence an organisation, but are outside of their control. |
Website | EN | Individual learning | http://www.studiowide.co.uk/marketing-environment-macro/ |
| 27. | Marketing Management – Micro Environment Analysis The microenvironment involves changes that are obvious almost immediately, for this reason the organization analyses and monitors all the elements of microenvironment in order to adapt to rapid change and to stay competitive. |
Online blog | EN | Individual learning | http://sujai-marketing.blogspot.co.uk/2010/11/micro-environmental-analysis.html |
| 28. | Micro Environment and Stakeholders This article discusses common micro environment factors.Furthermore the diagram shows the six stakeholders that are involved in the Micro Environment – Customers, Employees, Competitors, Media, Shareholders and Suppliers. |
Web article | EN | Individual learning | http://learnmarketing.net/microenvironment.htm |