LEARNING / TRAINING RESOURCES
Module 3: In the market
Title of the topic: Communication mix (logo, advertising, web site, social media)
| No | Title of the resource | Type | Language | Learning/ training/ evaluation activities suggested |
Access URL / download |
| 1. | Cele mai bune site-uri undeiti poti face un logo gratuit Logo-ul este o mica imagine care te ajutăsăpromovezi un anumitprodussau un site. Urmatoarele site-uri suntcâtevadintreacesteservicii gratuite de creațiepentru logo. (Best sites where you can made a free logo. Lgo is a small images which help you to promote a product or another site and so on. The folowing sites offer you free services to create a logo.) |
blog | RO | Individual learning/ Co-creation | http://www.dexblog.ro/cele-mai-bune-site-uri-unde-iti-poti-face-un-logo/ |
| 2. | Publicitatea online, întâlnităși sub numele de publicitateinteractivă, este o formă de publicitateîn Internet care folosește media online (pagini web, newsletter, e-mail) pentru a transmite un mesajcătre clientela (audiența) dorită. Există mai multe forme de promovare a reclamei online, printre care bannerelepublicitare, publicitateacontextualăși reclama prin motoare de căutare. Cuprins 1. Avantaje |
wiki | RO | Individual learning | https://ro.wikipedia.org/wiki/Publicitate_online |
| 3. | Como elaborarumaestratégia de comunicação – how to develop a communication strategy | Site | Pt | Individual learning | http://www.pmelink.pt/manuais/marketing-e-vendas/como-elaborar-uma-estrategia-de-comunicacao |
| 4. | Como os 4p`s e o Mix de Comunicaçãopodemsercompetitivos para um Negócio – key concepts about how marketing can be important to a business. | Video | Pt | Group reflection | https://www.youtube.com/watch?v=gH3aalvPkJ8 |
| 5. | Developing A Communications Strategy – Step-by-step guide to producing a comms strategy for your organisation | Site | En | Individual Learning | guide to producing a comms strategy for your organisation |
| 6. | Marketing communications : the constituent tools – Marketing communications mix :Sales promotion, advertising, public relations, direct marketing, personal selling | Video | En | Group reflection | https://www.youtube.com/watch?v=Fg_Xr3ZoKaU |
| 7. | Creaen 10 pasostu Plan de comunicacion – Make your own Communication Plan in 10 steps | Website | ES | Group activity | http://superyuppies.com/2014/07/22/crea-en-10-sencillos-pasos-un-plan-de-comunicacion/ |
| 8. | Guia para crear un Plan de comunicacion online – Guide to create an online Communication Plan | PDF file | ES | Learning | http://hoxe.vigo.org/pdf/plda/Plancomunicacion.pdf |
| 9. | Ejemplo de plan de marketing y comunicacion – Case study of Communication and marketing plan | Video | ES | Case study | https://www.youtube.com/watch?v=A5biewJwunQ |
| 10. | Herramienta para crearlogotipos – Tool to create a logo | Website | N/A | Tool | https://logotypemaker.com |
| 11. | How to Create a Successful Website This article will help you create step by step a website that is successful and popular in very interactive and fun mode |
Website | English | Case study | http://www.wikihow.com/Create-a-Successful-Website |
| 12. | 24 Rules I Follow When Creating Successful Websites In this article there is an extended list of rules for creating and building a successful website with so many key points that are often overlooked in a start-up website for to do emphasis them all. |
Website | English | Group activity | http://www.incomediary.com/24-rules-for-successful-websites |
| 13. | 7 Killer Tips for Logo Design For those who are about to embark on a branded design trip, or think it’s time for your company’s visual identity to undergo a facelift, This article provides tips some design experts to give advice on creating a great logo. Because a logo is often the first impression of a company, which can affect a customer’s brand perception, buying decisions and general attitude towards a product. . |
Website | English | Individual Learning | http://mashable.com/2014/04/30/logo-design-tips/#piZU7jdQsSqz |
| 14. | Youtube video about How to Create a Logo A good way to start people thinking about what they need to consider about a good logo because it can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise |
Web article | English | Individual Learning | https://www.entrepreneur.com/article/71902 |
| 15. | Small business tips: how to use social media to boost business Social networks are transforming the way we do business for small businesses and for that the businesses do not have the right presence [of social networks], they will really be lost because customers expect to find businesses and brands there. |
Website | English | Case study | https://www.theguardian.com/small-business-network/2013/aug/29/social-media-boost-business-tips |
| 16. | 20 Social Media Marketing Tips From the Pros In this article there are the best social media tips and tools by 20 social media experts to share how they are getting results with social media marketing today. |
Website | English | Learning | http://www.socialmediaexaminer.com/social-media-marketing-tips-pros/ |
| 17. | 33 Tips for Marketing Success This article explains there are quite a few ways you can incorporate marketing into your daily activities. It starts with a marketing habit is a great thing for any business to have. To get your habit started and to help with your marketing mindset, here are the types of activities you can employ each and every day before your non-marketing. |
Web article | English | Learning | https://www.entrepreneur.com/article/193434 |