Name of the event: Workshop Training

Event host organization: Merseyside Expanding Horizons

Place:The Onion Liverpool 4th August 17, 11th August, 18th August, 25th August, 1st September 17 9.30am-4.30pm

AGENDA

Trainers: Stacey Robinson/Joe Hemington

No of weeks: 5

Hours per week/per session: 6

Total GLH: 30
 Aims:

To enable young people with a business idea to develop the skills, knowledge and confidence to seek further support to launch their own businesses/enterprises

Learning Outcomes:

·         A concrete business idea which learners are able to present to their peers

·         Increase confidence and address any barriers to business start up

·         Develop skills, knowledge and experience in relation to business start-up/enterprise

·         Identification of business customers and how to access them

·         Identification key products and services of their business

·         Awareness of pricing strategies and the importance of sales to secure and retain customers

·         A knowledge of how to construct marketing plan

·         A knowledge of how to set up a company/sole trader

·         An understanding of the concept of risk identification and how to effectively manage risks

·         Be ready to receive intensive support to launch their business/Enterprise

Date/ Week/

Session

No:

No. of hours Topic/Content Learning Outcome(s) Method(s) of delivery Resources Assessment, ie: means of evaluating achievement of Learning Outcomes
1 6 Mapping of Business ·         To have a clear understanding of what Talent Match Enterprise Programme is

·         Establish Motivations and Aspirations to set up in Business

·         What is an Entrepreneur

·         How to develop the qualities, experiences, attitudes and skills  to become a successful entrepreneur

·         To have an insight into what the core goals/aims and characteristics of their business are

·         To begin to explore who their customers are

·         One to One information gathering

·         Power point Presentation

·         Discussion/Experiential Learning

·         A Business Map

Session Register

Registration  Paperwork

Power Point Presentation

A3 Paper

Pens

·         Attendance to the next session

·         Active Participation

·         Individual Action Plan (Live Document)

·         Business Map, which will include information relating to their business aims and goals and who their customers are

2 6 Products and Services/Sales ·         To identify what key products and services you will offer your clients

·         Establish why sales are important

·         Explore methods of getting clients to buy products and services

·         How to increase sales

·         One to One information gathering

·         Power point Presentation

·         Discussion/Experiential Learning

·         A Business Map

·         “Dragons Den” An opportunity for learners to pitch their businesses to their peers

Session Register

Power Point Presentation

A3 Paper

Pens

·         Attendance to the next session

·         Active Participation

·         Individual Action Plan (Live Document)

·         Business Map

·         Evaluation Forms

3 6 Marketing ·         Have an understanding of what Marketing is

·         How to Market for free

·         Explore the relationship between marketing and sales

·         What constitutes effective marketing

·         How to create a marketing plan

·         One to One information gathering

·         Power point Presentation

·         Discussion/Experiential Learning

·         A Business Map

·         Business Case Studies- Each learner is given a business case that they individually or in a small group create a marketing plan for

·         Elevator Pitch- each learner is given a scenario that they are in a lift with a customer and they have just one minute to sell their business

Session Register

Power Point Presentation

A3 Paper

Pens

Business Case Studies

·         Attendance to the next session

·         Active Participation

·         Individual Action Plan (Live Document)

·         Business Map

·        Marketing Plan

·         Evaluation Forms

4 6 Financial Analysis ·         Explore who can set up a business

·         What different types of business/company are there

·         How to form a business and or set up a company

·         What is a social enterprise

·         What is a company limited by share

·         What is a company limited by guarantee

·         What is a sole trader

·         What is a Charity

·         What are the legal and financial aspects of forming a business

·         One to One information gathering

·         Power point Presentation

·         Discussion/Experiential Learning

·         A Business Map

·         Definition Cards- learners have to match the type of business with the correct description

Session Register

Power Point Presentation

A3 Paper

Pens

Definition Cards

·         Attendance to the next session

·         Active Participation

·         Individual Action Plan (Live Document)

·         Business Map

·         Evaluation Forms

5 6 Risk Management ·         Identification of the risks

·         Identification of:

·         People risks

·         Marketing Risks

·         Competition Risks

·         Operational Risks

·         Financial Risks

·         How to manage those risks

·         One to One information gathering

·         Power point Presentation

·         Discussion/Experiential Learning

·         A Business Map

·         Risk Factor- Learners have a series of risks with a risk resister (low, medium and high)  Each leaner will take their risk and decide the rate of risk and discuss effective methods to manage the risk

·         Local Entrepreneurs to share their businesses including lessons learned and success

·         Q&A with local Entrepreneurs

Session Register

Power Point Presentation

A3 Paper

Pens

Risk Ruler

Cards

Q&A with local Entrepreneurs

·         Attendance to the next session

·         Active Participation

·         Individual Action Plan (Live Document)

·         Business Map

·         Evaluation Forms